The Trust Signal Diagnostic for B2B Brands
The Trust Signal Diagnostic is an investigation into why a B2B brand is not being recommended by AI. It identifies where consistency, clarity, credibility, and connection are breaking, and delivers a sequenced repair roadmap.
What it is
The Trust Signal Diagnostic is a full investigation into your brand’s four behavioral signals - Consistency, Clarity, Credibility, and Connection, conducted across all publicly observable touchpoints.
Every finding is based on observable evidence. Every pattern is traced to its origin. The repair roadmap is sequenced, not a list of everything to fix simultaneously, but a prioritized order that addresses the most damaging signal first and builds from there.
The diagnostic ends with a session where the findings are presented directly, and a written notebook is delivered containing everything: the full findings, the evidence behind each finding, the repair roadmap with timelines, and the AI Visibility Test results.
Most audits tell you what is broken. The diagnostic finds where it came from. That is what makes the repair last.
What it investigates
Consistency - 8 checks Does your brand show up on a decided rhythm, or only when something is launching? This signal covers presence patterns, platform voice, and channel health across every publicly observable touchpoint.
Clarity - 7 checks Can a stranger understand what you do in eight seconds, without prior context or goodwill? This signal covers how your brand reads to someone who has never heard of you, including how AI systems parse it.
Credibility - 8 checks Can what you claim be independently verified? This signal covers the gap between what your brand asserts and what a stranger — or an algorithm, can actually confirm.
Connection - 7 checks Does your brand show up for its audience between the moments it needs something from them? This signal covers response patterns, give-to-ask ratio, and follow-through at every stage of the customer relationship.
Plus the AI Visibility Test - Four queries across AI platforms, run at the start of the investigation and again at the end. The results are often the most revealing moment of the entire diagnostic.
The cost of a broken signal compounds monthly. A brand excluded from AI-generated shortlists in January is not merely invisible in January, it is compounding that exclusion through every buyer research cycle that follows. The repair roadmap is sequenced accordingly.
What you receive
A written notebook containing the complete investigation - 30 signal checks across all four trust signals, the AI Visibility Test results across four AI platforms, origin analysis for every broken pattern, and a sequenced repair roadmap with timelines and measurable outcomes.
Plus a diagnostic session where the findings are presented directly with our practitioners in the room. Not a presentation done to you. A conversation done with you. Your responses often refine the diagnosis.
Want to see what a client receives before you decide? Subscribe below to receive the Verdant Diagnostic Notebook free - a sample investigation conducted on the fictional brand from The Trust Signal Mystery, showing what an investigation delivers.
Investment
The Trust Signal Diagnostic starts from $2,000.
The exact investment depends on the size and complexity of the brand’s digital presence and the depth of investigation required. Every diagnostic is scoped specifically for the brand.
Reach out to start the conversation →
Before the full diagnostic
Not ready for the full investigation? Start here.
The Verdant Diagnostic Notebook - free when you subscribe
A Trust Signal investigation conducted on the fictional brand from The Trust Signal Mystery, Verdant Home Goods, four years built, invisible to AI. All four signals investigated, with selected findings. Read it and you will see how the diagnostic works, and what a client receives in an investigation.
→ Subscribe to get the Verdant Diagnostic Notebook free
The Trust Signal Mystery - $9 · Chapter 1 free
A business book written as a detective story. Esmé Tale investigates a founder whose brand has become invisible to AI despite years of careful building. Four patterns. Four origins. The investigation that shows where broken signals come from, which is what makes the repair last.
Read The Trust Signal Mystery - Chapter 1 free →
→ Get the full book - $9 · Coming Soon
The Esme Tale Casebook - $19
A self-administered brand investigation. Four signals, twenty evidence prompts, verdicts based on what you actually find when you look. Read the Mystery first, you’ll arrive at the Casebook with the framework alive rather than as a diagram on a page. → Coming Soon
The Esme Tale Casebook - $19 · Bundle with the Mystery for $24
A self-administered brand investigation. Four signals, twenty evidence prompts, verdicts based on what you actually find when you look. Read the Mystery first, you’ll arrive at the Casebook with the framework alive rather than as a diagram on a page.
→ Coming Soon
Esme | The Trust Signal Diagnostic
Strategy. Execution. Intel.