01
Consistency
Does your brand show up on a decided rhythm, or only when something is launching?
The full investigation
The Trust Signal Diagnostic™
An investigation into why a brand is not being recommended by AI. It identifies where consistency, clarity, credibility, and connection are breaking, and delivers a sequenced repair roadmap.
What it is
A full investigation, not a surface audit
The Trust Signal Diagnostic is a full investigation into your brand’s four behavioral signals — Consistency, Clarity, Credibility, and Connection — conducted across all publicly observable touchpoints.
Every finding is based on observable evidence. The investigation looks beyond the surface finding to the pattern behind it. The repair roadmap is sequenced: not a list of everything to fix simultaneously, but a prioritized order that addresses the most damaging signal first and builds from there.
The diagnostic ends with a session where the findings are presented directly, and a written notebook containing the full findings, the evidence behind each one, the repair roadmap with timelines, and the AI Recommendation Test results.
Most audits tell you what is broken. The diagnostic investigates the pattern behind it. That is what makes the repair more than a list of fixes.
What it investigates
Four Trust Signals.
Each signal answers a different question about what your brand does — not what it claims.
02
Clarity
Can a stranger understand what you do in eight seconds, without prior context or goodwill?
03
Credibility
Can what you claim be independently verified?
04
Connection
Does your brand show up for its audience between the moments it needs something from them?
The investigation applies a defined set of checks across each signal, scoped to the brand’s platforms, evidence, and publicly observable touchpoints.
Plus the AI Recommendation Test
Your brand tested across four AI platforms.
The results are often the most revealing moment of the entire diagnostic.
Visibility is not the same as recommendation. A brand can appear across search, content, and AI systems and still fail to make the shortlist. The Diagnostic investigates the evidence and patterns that may be making recommendation harder — and puts the repair in the right order.
What you receive
The complete investigation, in a form your team can use
- An investigation across all four Trust Signals
- AI Recommendation Test results across four AI platforms
- Written analysis of the patterns uncovered
- A sequenced repair roadmap with timelines and measurable outcomes
- A written Diagnostic Notebook containing the complete investigation
Plus a diagnostic session where the findings are presented directly with our practitioners in the room. Not a presentation done to you. A conversation done with you. Your responses often refine the diagnosis.
Subscribe to our newsletter to get the Verdant Diagnostic Notebook free →
Investment
From $2,000
The exact investment depends on the size and complexity of the brand’s digital presence and the depth of investigation required. Every diagnostic is scoped specifically for the brand.
Reach out to start the conversationBefore the full Diagnostic
Not ready for the full investigation?
Start with the evidence at the level that makes sense now.
The Verdant Diagnostic Notebook
A sample investigation of Verdant Home Goods: four years carefully built, yet still not being recommended consistently. All four signals investigated, with selected findings.
Get the notebook free →The Trust Signal Mystery
A business book written as a detective story. Esmé Tale investigates a founder whose carefully built brand AI struggles to recommend.
Read about the Mystery →The Esme Tale Casebook
A self-administered investigation. Four signals, twenty evidence prompts, and verdicts based on what you actually find when you look.
Explore the Casebook →The investigation
Find what is broken. Then put the repair in the right order.
That difference is what turns a list of fixes into a repair that lasts.