The Trust Signal Diagnostic
An investigation into the four signals that determine whether AI recommends your brand.
What It Is
The Trust Signal Diagnostic is a full investigation into your brand’s four behavioural signals - Consistency, Clarity, Credibility, and Connection, conducted across all publicly observable touchpoints.
Every finding is based on observable evidence. Every pattern is traced to its origin. The repair roadmap is sequenced, not a list of everything to fix simultaneously, but a prioritised order that addresses the most damaging signal first and builds from there.
The diagnostic ends with a session where the findings are presented directly, and a written notebook delivered within 48 hours containing everything: the full findings, the evidence behind each finding, the repair roadmap with timelines, and the AI visibility test results.
What It Investigates
Consistency: 8 checks - Posting frequency, launch correlation, voice consistency, visual consistency, channel abandonment, newsletter consistency, response patterns, messaging stability.
Clarity: 7 checks - The eight-second homepage test, headline audit, audience specificity, conversion path, navigation clarity, schema markup, page speed.
Credibility: 8 checks - Homepage claims audit, case studies and social proof, external validation, backlink profile, awards verification, founding claims, content depth, pricing transparency.
Connection: 7 checks - Give-to-ask ratio, response time test, community engagement, post-purchase communication, commitment follow-through, audience acknowledgement, social listening.
Plus the AI Visibility Test - four queries across ChatGPT, Perplexity, Claude, and Google AI Overview. This is run at the start and again at the end. The results are often the most revealing moment of the entire diagnostic.
What You Receive
The Signal Report - a full written diagnostic covering all four signals. What was found, what evidence it is based on, what pattern it reveals, and where that pattern likely originated.
The AI Visibility Test Results - exactly what each AI system says about your brand when asked to recommend, describe, and evaluate it. Screenshotted and documented.
The Repair Roadmap - a sequenced action plan. Immediate fixes in the first two weeks. Structural repairs over four to six weeks. Long-term alignment over two to three months. Each item with a specific action, a how-to, and a measurable outcome.
The Diagnostic Session - a direct conversation presenting the findings. Not a presentation done to you. A conversation done with you. Your responses often refine the diagnosis.
Investment
The Trust Signal Diagnostic starts from $2,000.
The exact investment depends on the size and complexity of the brand’s digital presence and the depth of investigation required. Every diagnostic is scoped specifically for the brand.
To start a conversation: hello@thetrustsignal.com
Before The Full Diagnostic
Not ready for the full investigation? Start here.
The Five Question Trust Test - free
Delivered immediately when you subscribe to The Trust Signal. Five minutes, five prompts, one clear answer: which of your four signals needs the most attention right now.
The Trust Signal Mystery - $9 · Chapter 1 free
A business book written as a detective story. Esmé Tale investigates a founder whose brand has become invisible to AI despite years of careful building. Four patterns. Four origins. The investigation that shows where broken signals come from, which is what makes the repair last. Chapter 1 arrives free when you subscribe.
The Esme Tale Casebook - $19 · Bundle with the Mystery for $24
A self-administered brand investigation. Four signals, twenty evidence prompts, verdicts based on what you actually find when you look. Read the Mystery first, you’ll arrive at the Casebook with the framework alive rather than as a diagram on a page.
Esme | The Trust Signal Diagnostic · hello@thetrustsignal.com
Strategy. Execution. Intel.