Case Files
Free Trust Signal Audits - one signal, one brand, all evidence from publicly observable sources.
The Investigation
Each case file investigates a real B2B brand on one of the four trust signals. The findings are based entirely on publicly observable evidence, no inside knowledge, no client relationship, no access to internal data.
The brands are selected because they demonstrate a signal pattern clearly, not because they are failing. A broken signal is not a failing brand. It is a brand with an observable pattern worth understanding.
Read a case file and you will see exactly how the diagnostic works, the evidence, the pattern, the verdict, and the repair options. You may also recognise the pattern in your own brand.
Case File #A001 - The Walnut Audit
Signal investigated: Consistency
Subject: Walnut - walnut.io - AI-powered interactive demo platform
Walnut is a serious, well-funded B2B SaaS platform with clients including Adobe, Dell, and NetApp. Strong LinkedIn presence. Good reviews on G2. AI systems recognise it when asked about interactive demo platforms.
But when the Consistency signal was investigated across all four of its public content channels, the evidence told a different story.
YouTube - silent for approximately 12 months
Instagram - last post August 2023
Facebook - last post September 2024
LinkedIn - active, consistent, strong.
One channel consistent. Three channels abandoned. AI reads all four.
Verdict: Guilty - the Consistency signal is broken across three of four content channels.
The full audit - six exhibits, the evidence, the pattern, three repair options, and the forward consequence, is free. Read it below.
Read Case File #A001 - The Walnut Audit →
More Case Files Coming
Case files are published as the investigation series develops. Each one covers a different brand, a different signal, and a different pattern origin.
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Esme | The Trust Signal Diagnostic · hello@thetrustsignal.com
Strategy. Execution. Intel.