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New to Esme and The Trust Signal Diagnostic? This is where to begin.
A brand under investigation. Four signals. One question: would AI recommend you?
Is your brand the one that shows up brilliantly at launches and disappears in between?
The one that means well but never quite follows through?
The one with high standards and no signage, where serious buyers can’t find the door?
The one that gives warmly, but always with an ask attached?
Your audience has noticed. Your prospects have noticed.
So has AI.
AI recommendation systems don’t evaluate your pitch. They read your patterns. The same gaps, the same inconsistencies, the same claims that don’t add up, AI is reading all of it and drawing its own conclusions.
And those conclusions are already affecting your traffic, your shortlist position, and your revenue.
What Esme Offers
Step 1 - Find out which signal is broken right now. Free.
Five questions. Five minutes. Answer honestly, not the version you’re working toward. The version that is currently true.
Open your posting history for the last three months. Mark every week you posted. Mark every week something was launching. Are they the same weeks?
Open your homepage in an incognito window. Set a timer for eight seconds. Close it. What does your brand sell, who is it for, and what should a visitor do next, without looking back?
List the three most prominent claims on your homepage. Could a stranger independently verify any of them without taking your word for it?
Find your last five customer enquiries. How long did each one wait for a response?
Find the last piece of content you published that gave genuine value with no ask attached. How long ago was it?
If any of those questions produced an answer you wouldn’t want to show Esme, that’s your signal.
Step 2 - See the methodology in action. Free.
Subscribe and receive the Verdant Diagnostic Notebook immediately.
Verdant Home Goods. Four years carefully built. Invisible to AI. The notebook walks through the investigation, all four signal verdicts, the evidence behind each one, and the AI Visibility Test results across four AI platforms.
It shows you exactly how the evidence is gathered and what the signal patterns look like when an investigation is underway. It is a sample, not the full diagnostic but it is enough to show you whether this is the investigation your brand needs.
→ Subscribe to get the Verdant Diagnostic Notebook free
Step 3 - Read a free case file
Three free case files. Three real B2B brands. Three different signals investigated using the same framework that underpins every Trust Signal Diagnostic. One of them is almost certainly the pattern you recognise in your own brand.
Step 4 - Understand where your patterns came from
The Trust Signal Mystery — Chapter 1 free
A business book written as a detective story. Esmé Tale is hired by a founder whose brand has become invisible to AI despite four years of careful building, 47,000 followers, and an Architectural Digest feature that impressed everyone except the algorithm.
Esmé investigates four persons of interest. Each one taught the founder something about trust without knowing they were doing it. Each pattern shows up faithfully in the brand’s behaviour. And each one has an origin that, once understood, makes the repair obvious.
The most interesting thing about broken trust signals is never the signal itself. It’s where it came from.
The full book is in production. Subscribe to The Trust Signal to hear when it’s ready.
Step 5 - Investigate your own brand.
The Esme Tale Casebook is a self-administered brand investigation. Four signals. Twenty evidence prompts. Verdicts - Guilty, Under Investigation, Not Guilty, based on what you actually find when you look.
It ends with a picture of the brand your audience actually experiences, as distinct from the brand you believe you are running.
The Casebook is in production. Subscribe to be notified when it’s available.
Step 6 - The full investigation.
The Trust Signal Diagnostic — from $2,000
Most audits tell you what is broken. The diagnostic finds where it came from and builds the repair that lasts.
What you receive: a written notebook containing the complete investigation, 30 signal checks across all four trust signals, the AI Visibility Test results across ChatGPT, Perplexity, Claude, and Google AI Overview, origin analysis for every broken pattern, and a sequenced repair roadmap with timelines and measurable outcomes. Plus a diagnostic session where the findings are presented directly with both practitioners in the room.
Want to see what a client receives before you decide? The Verdant Diagnostic Notebook is a complete sample investigation, subscribe above to receive it free.
→ Start the conversation — hello@thetrustsignal.com
The diagnostic starts from $2,000 and is scoped specifically for your brand. Reach out with a brief description of what you’re seeing in your brand’s signals.
Step 7 - Ongoing intelligence after the Diagnostic.
Trust Signal Watch™ — from $750/quarter
The diagnostic gives you the investigation. Watch™ keeps the intelligence current.
Each quarter: a Recommendation Landscape Review across target AI systems, a Signal Status Review with one priority signal investigated in depth, a Movement Summary tracking shifts in recommendation likelihood and signal strength, a Competitive Intelligence Review, a Risk Alert identifying the most immediate threat to your recommendation position, and one Priority Action for the next 90 days.
Available in two tiers:
Trust Signal Watch™ Lite: $750/quarter - Intelligence report and email support
Trust Signal Watch™ Strategic: $1,500/quarter - Intelligence report and strategy session
Minimum two-quarter commitment. Available to brands that have completed a Trust Signal Diagnostic.
→ Ask about Trust Signal Watch™ — hello@thetrustsignal.com
Esme | The Trust Signal Diagnostic · thetrustsignal.com
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